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With the fast-paced nature of the digital world, companies with an e-commerce focus find it challenging to manage their finances. Online businesses still have to worry about quick transactions, multiple sales channels, inventory management, taxes from different regions — all of which traditional companies can leave behind in a brick-and-mortar. Trying to manage all these financial minutiae manually or with old-fashioned accounting software can be overwhelming. This is where Lioran Pinchevski, the Founder & CEO of Finaloop, Inc., intervened and completely transformed the game.
From Tax Law Expert to E-Commerce Mogul
Lioran Pinchevski's path is an intriguing blend of expertise and entrepreneurialism. 'Tex' was a tax attorney and certified public accountant (CPA) who worked professionally at PwC (PricewaterhouseCoopers). At PwC, Lioran spent more than a decade consulting on intricate tax structures, corporate finance and compliance issues, working his way up to a partner in the U.S. and International Tax Services practice.
Yet it was not only large corporations Lioran sought to serve. He was looking to solve real-world problems entrepreneurs had. In 2018, he launched a DTC brand in the fitness space that rapidly scaled to seven-figure revenues. This hands-on experience gave him an insider understanding of the types of challenges e-commerce brands encounter–especially when it comes to accounting, managing cash flow, and being tax compliant.
With a team of professionals who have worked at Fortune 500 companies and launched companies of their own, Lioran was motivated to address a technology that would allow e-commerce businesses to manage their finances effectively, correctly and in real-time. That solution became Finaloop.
The Birth of Finaloop
Finaloop, Inc. was launched in 2019 as a real-time accounting platform built for e-commerce and DTC brands. Sometimes, the solutions are too generic and rely on out-of-date methods and late reports. Lioran sought a company that could seamlessly work with their E-commerce operations for real-time financial visibility and data-driven action-taking.
Finaloop connects finance and business operations. It's not just software: it comes with robust technology, accounting know-how and strategic guidance to get the complete, accurate picture of your finances – so you can make smart business decisions. The software provides a platform for like-minded chat, where online entrepreneurs can save time, avoid mistakes and grow faster.
What Finaloop Offers
Finaloop: Full stack of services built for e-commerce brands. These include:
Real-Time Bookkeeping
Finaloop automates the finance tracking of different sources (e-commerce platforms, payment gateways, and bank accounts). With up-to-the-minute, precise bookkeeping, businesses can track revenue, expenses and cash flow at all times. This removes the waiting game for monthly or quarterly reports and guarantees a business owner can have the financial information they require at any time.
Tax Services
Online retailers have complicated tax burdens, mainly when they sell beyond their state or nation. Finaloop's tax and financial services help companies to be tax compliant, automate filings and maximize deductions. That, in turn, mitigates the chance of penalties and gives business owners the ability to focus on growth rather than on tax headaches.
Inventory and COGS Management
E-commerce profitability is determined by inventory management. Finaloop connects to online stores to monitor inventory and COGS and offer intelligence to find what sells best. Reliable inventory data enables companies to optimize stock, minimize losses, and plan better.
CFO Services
That's not all; Finaloop also provides fractional CFO services for businesses seeking strategic financial advice. That includes budgeting, forecasting and financial planning to assist in growing brands responsibly. Business owners get professional advice without the need to hire a CFO on a full-time basis, which is expensive for small companies.
Achievements and Recognition
Finaloop has made a name for itself in the fintech and e-commerce industries under Lioran's management. In June 2024, the company raised $35 million in Series A funding led by Lightspeed Venture Partners. This financing round, which includes additional investment from leading investors, raised Finaloop's total amount to $55 million, further testament to the belief in Lioran's vision and the prospect of its platform.
Finaloop is among the accounting tech companies that have won industry awards for their innovative approach to accounting technology, making waves in what some may call outdated accounting practices. By serving the specific needs of e-commerce businesses, Finaloop is a trusted ally for online entrepreneurs seeking clarity and control over their finances.
Why E-Commerce Businesses Need Finaloop
E-commerce operations move fast. Sales occur 24/7 on numerous platforms, and companies must adjust quickly. Conventional accounting software doesn't provide the speed, accuracy, or visibility small businesses need to keep up with the pace of business. Finaloop solves these dilemmas by providing:
- Real-Time Business Intelligence: Companies can also say goodbye to end-of-month reports. Finaloop presents a real-time vision of Revenue, Expenses and Cash Flow.
- Decisions Based on Data: By accessing current financial records, business owners can make informed decisions about marketing, inventory and growth strategies.
- Scalable solutions: As enterprises grow, so does Finaloop, which provides new features and services such as CFO guidance and assistance in tax.
- Peace of Mind: Automating the process removes much of the manual work and margin for error, providing business owners with more confidence in the numbers.
Lioran Pinchevski's Leadership and Vision
What makes Lioran different is his unique mix of skills, background and vision. He also understands both the accounting minutiae and the realities online entrepreneurs face. But Laine's leadership philosophy is rock solid — keep your eyes open and your head down.
He also emphasizes education. With interviews, blogs, and industry speaking engagements, Lioran can make accounting, taxes, and e-commerce finance fun and easy for everyone. By arming those entrepreneurs with knowledge, he arms them to make educated decisions to propel growth.
The Future of Finaloop
In the future, Lioran seeks to grow Finaloop's services and innovate further in e-commerce finance. This includes building more automation, scaling to more platforms, and adding predictive analytics to allow vendors to anticipate challenges before they occur.
As e-commerce grows worldwide, so will the need for specific, real-time accounting options. With Lioran at the helm, Finaloop has a clear advantage in continuing to be at the forefront, guiding many stores through the labyrinth of online financial management.
Conclusion
The story of Lioran Pinchevski, a tax lawyer who turned an e-commerce business owner into a fintech innovator, is incredibly inspirational. By starting Finaloop, he recognized a vital hole in the market and seamlessly filled it with technology that addresses the specific needs of e-commerce businesses.
Finaloop With more than just accounting software, Finaloop is a friend of online businesses, providing real-time advice, strategic guidance, and peace of mind. To businesses working with Finaloop, they can work on growth, development and innovation, knowing that their finances are in good hands, updated regularly and strategically managed.
As e-commerce expands and develops, Lioran Pinchevski and Finaloop are leading the path to make accounting smarter, faster and accessible to all online businesses.
