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I ennovation depends on insights. Information is insufficient nowadays because, without profound insights, people produce new ideas based on the same information that everyone already knows. And Prosperity Productions, under the direction of Lori Hamilton, excels at providing deep insights
Prosperity Productions, established in 2004, is bridging the gulf between brand innovation and consumer aspirations. Profound insights are gleaned from the data by the company to assist brands in reaching consumers, enhancing engagement, and improving decision-making.
Prosperity Productions aims to create an experience rather than narrate it. The company acts as a middleman between its customers and the activities in which its clients participate.
Exclusive Services Of Prosperity Productions
Have you ever received a present from someone and immediately thought, “I know why you thought that was a wonderful gift,” instead of receiving a gift that is perfect for you and leaving you to overcome it with emotion? That is the main focus of Prosperity Productions.
They assist their clients in figuring out what they are honestly thinking, what they do that is a gift (or valuable thing) to them, and how to package it (sell it) so that customers perceive it as a gift. Everyone involved benefits when that work is done thoroughly and with understanding.
Prosperity Productions also fill the gap between brand innovation and customer desires. They delve deeper into the data and look beyond the apparent to assist you in making decisions that will engage customers, strengthen your brand’s reputation, and increase engagement.
Prosperity Production’s insights can:
● Capture changing customer needs
● Investigate potential ideas to see what works and why.
● Test communications, sales, and advertising messages and strategies.
● What works best regarding creative, packaging, and sales materials?
● Analyze the results of new initiatives and campaigns
● Monitor client sales and satisfaction
● Create fresh goods, means for distribution, and communication.
● Boost the efficiency of the sales team
● Encourage and involve essential partners, including advertising firms, design studios, vendor partners, and cosponsorship partners.
Performing Well In The Daily Marketing Race
To stay one step ahead of the competition, Prosperity Productions uses a distinctive strategy. In the beginning, it makes a lot of effort to comprehend the internal viewers just as it does its external audiences. Not only should insights be found about the client, brand, product, or service, but they should also be presented to inspire clients to take quick action.
Deep Insights Supported by Solutions
Prosperity Productions has so far continuously met the needs of its clientele while providing for them. The business is continually expanding its toolkit. It is currently working on various fast-track methods to obtain an immediate, simple solution to complement its work on deep insights. While doing so, it is utilizing more digital tools to develop the in-person, ethnographic method for which it is best known.
The business also uses advanced technologies like online communities, MAX/DIFF TURF analysis (which may show customers which combination of messages matters most), and rapid online quantitative in addition to its grounded qualitative research.
How Prosperity Productions Approach Work
Lori has over 20 years of experience as a marketer who consults on strategy and design. The strategy has assisted clients, ranging from Fortune 500 companies to startups, in generating an additional $3 billion in sales.
The Strategy
They produce an experience in places where other research firms discuss storytelling. The method serves as a hyperlink, whether through a Word document, PowerPoint presentation, filmmaking, or led seminars. They provide a platform for their clients to “live the lives” of their customers and prospects while enabling them to interact with their clients and the good things they accomplish.
Unconventional Research
They move beyond conventional research by integrating more conventional approaches like focus groups and quantitative research with less conventional ones like ethnography, ecosystems, and video diaries.
Prosperity Productions are constantly expanding its toolbox of methods. To complement their work on deep insights, they are now creating some quickresponse strategies. In addition, they are utilizing additional digital tools to develop their renowned in-person ethnographic technique.
Three Reasons for Working With Them
- 1. They Look Closer. When you do the research internally, prejudice might be amplified.
- 2. They Look Past Analytics. Analytics are excellent, but they need to provide a complete picture.
- 3. They Benefit from Unusual Insight. They assist you in entering the world of your customers.
Delivering Value To Your Customers Is What Innovation Is All About.
Fortune 500 organizations and startups are among the clients. They all share a sincere desire to contribute to society. They are committed to developing goods and services that improve their clients’ lives, and at Prosperity Productions, they are honored to contribute to their success. According to Lori Hamilton, success for the clients is the main objective, not just bragging about how educated her team is. To enable the work to be accepted and implemented right away, the entire team puts in a lot of effort to comprehend the internal dynamics of the clients. One of Lori’s proudest accomplishments is that three of her client teams resulted in team promotions for all members due to their outstanding collaboration.
The team at Prosperity Productions puts just as much effort into comprehending internal audiences. The central objective is to provide the clients with information about the client, brand, product, or service in a way that inspires excitement and prompts instant action.
Insights, work innovation, and best practices can be kept up to date by interacting with clients and coworkers. At Prosperity Productions, they examines how the top innovators find inspiration, important trends, and cutting-edge insights.
About the Founder Of Prosperity Productions
- Lori Hamilton
Lori has over 20 years of experience as a marketer who consults on strategy and design. Her methods have assisted clients, from Fortune 500 companies to startups, to generate an extra $3 billion in sales. Over 25,000 people, ranging from global CEOs to those residing in trailer parks and everything in between, have been personally interviewed by her. Her clientele has come from a variety of sectors and industries, such as Google, ConAgra,
Lori graduated from UCLA with a B.A. in Linguistics and has garnered 59 accolades for her outstanding work in marketing and creativity, including five Best of Show awards and a Clio. She also designs bespoke workshops that generate hundreds of ideas in a matter of hours using her experience from Juilliard and other professional theatre institutions.
At Pace University, NYU Business School, and Columbia University’s Master of Science in Strategic Communications, Lori has taught courses in insights and innovation.
- The Vision
It’s crucial to note that every member of the Prosperity Productions team has either worked for an agency, been a customer, served as a consultant, or done all three. Consequently, while they have excellent research skills, they have also been in the position of needing to implement thoughts into action.
Making the clients more capable of succeeding is their primary goal. One of Prosperity Production’s proudest accomplishments is promoting the whole client team across three distinct projects with three clients. Intelligent, diligent, and devoted professionals make up the clientele. Prosperity Productions have the honor and pleasure of assisting them in becoming even greater rock stars.
Innovation doesn’t just happen when you bring something “new” to the table; it also happens when the customers feel valued. For your brand innovation to boost the perception of value, it is Prosperity Production’s mission to elucidate basic demands and essential motivators.
Prosperity Productions want to foster a sense of affluence on all sides of the issue. They research their internal clientele just as thoroughly as their exterior clients. The goal of insights work is to inspire engagement, both with clients and with internal clients and stakeholders who enthusiastically adopt those ideas.
“We give our clients a chance to “live the lives” of their clients and potential clients while also giving customers a way to interact with our clients and the beautiful things they accomplish.” - Prosperity Productions
Contact Prosperity Productions for better insights and to bridge the gap between brand innovation and customer aspirations.
