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Data scientists have had to deal with slow machine learning and difficulties in delivering fully predictive data. However, because these data scientists had no other options, transporting data from a database to machine learning software and then back to the database was the only option they had until recently.
Data analytics is heading in the direction of in-database machine learning, and it's already making a big difference in our capacity to give really predictive analytics and make data actionable as soon as we get it.
Let’s look at some ways that various industries are applying in-database machine learning and the impact it is having.
Machine Learning in Databases is used by a variety of industries
In-database machine learning is the future of data analytics and is ideal for a range of sectors. The speed with which AI and machine learning are integrated within a database makes the seemingly impossible attainable. Here's how this handy technology is being used in a variety of businesses.
1. Financial Services
Detecting fraud as soon as it occurs and halting the transaction can help consumers protect their finances. However, to do so, you'll need transactional machine learning, which can distinguish between typical and suspicious purchases based on a range of data points like physical location, IP address, buy history, time of day, and more.
In-database machine learning, on the other hand, does more than only detect fraud. It can also assist consumers in identifying optimal investment possibilities based on their risk tolerance and current portfolio holdings.
For lenders, it's assisting them in determining the possibility of a potential lender defaulting on a loan, allowing them to make more educated judgments.
2. Manufacturing
Machine learning is being used by manufacturers to detect product flaws before they reach the end of the line. By not having bad products on the market, they restrict their liabilities and expenses.
Another significant consequence of machine learning in production is the detection of equipment maintenance requirements. A single equipment failure could cost a manufacturing company tens of thousands of dollars in lost revenue while they clear the line to remedy the issue. The industry is changing as a result of the reduction of outages.
Machine learning can also help in the supply chain, where producers are attempting to decrease inventory while retaining sufficient supply to make their items. However, until recently, this was a procedure that required a human to complete, and it was inefficient.
3. Telecommunications
Because of the variation in required capacity, telecommunications can be a difficult sector to work in. Machine learning, on the other hand, can help these businesses forecast these shifts and plan accordingly.
In-database machine learning is particularly useful in the telecommunications industry because of its capacity to examine massive amounts of data in milliseconds. It's also assisting these businesses in retaining their consumer base by analyzing customer behavior.
4. AdTech
For many years, A/B testing has been a useful tool for marketers to discover the optimal messaging, pictures, page positions, and other factors. However, you could only test on two variants in those tests.
With machine learning, we can have a much better understanding of consumer behavior. Ad agencies can also utilize multi-variant testing instead of just A/B testing to discover the best feasible scenario for reaching customers in a meaningful way.
AdTech companies may now forecast and analyze customer engagement patterns in order to provide a customized experience tailored to the user's demands.
Transitioning to a Database with Built-in Machine Learning
It's never easy to switch technological platforms, and it usually necessitates some downtime and additional IT staff. While that isn't everyone's idea of a good time, the consequences of this change can be immense and well worth the effort.
This cutting-edge technology is now available in a few databases. BangDB is a NoSQL database with in-database machine learning that is revolutionizing data analytics.
