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Let's face it. If your business doesn't show up on page one of Google you are missing out.
Ranking on Google has the potential to give you:
=> More organic traffic to your website
=> Better brand recognition
=> Increased sales
But most companies today have no idea what they're doing when it comes to SEO. They publish content on autopilot and hope for the best.
Guess what? That doesn't work anymore.
Successful digital marketing services and SEO strategies are now built using data. Analysing website statistics, keyword rankings, user behaviour and competitor results gives companies a tried and true blueprint for success.
Why? Because it works.
Did you know organic search leads to more website visits than any other channel?
Yet, so many businesses ignore SEO and simply focus on paid ads, social media and email marketing.
Partnering with Pandesix marketing pros who specialise in data driven digital marketing services and SEO means you get to focus on growing your business, while they fine-tune your SEO strategy.
Read on to learn exactly how SEO driven by analytics and data helps companies outrank their competition…
1. Data-Driven SEO Defined
2. Why Speculating Just Doesn't Cut It Anymore
3. The Core Strategies Behind Any Successful SEO Campaign
4. Putting it All Together To Dominate The SERPS
SEO made easy with data refers to the process of taking hard numbers and analytics into consideration when building your search engine marketing strategy.
Instead of shooting in the dark… Companies leverage SEO tools, website analytics and competitor data to make informed decisions about their strategy moving forward.
This may include assessing factors like:
=> Keyword data: Which terms are driving qualified visitors to your site?
=> Competitor backlinks: Where are the highest ranking sites for a keyword getting their links from?
=> Website analytics: How are visitors interacting with your content?
By paying attention to the data they already have access to, forward-thinking companies are able to make more strategic decisions about their SEO campaigns.
They aren't out-working everyone else. They are outsmarting them.
Why Speculating Just Doesn't Cut It Anymore
Before diving into the specifics of how using analytics can make SEO campaigns more successful. Let's just spend a minute talking about why going into campaigns blind is a bad idea.
According to Statista, Google handles over 8.5 billion searches every single day.
As you can imagine that makes for a lot of competition when it comes to ranking on SERPs.
Here are just a few of the costly mistakes businesses tend to make when guessing at their SEO strategy.
=> Spending time on keywords that don't convert or are extremely competitive
=> Building worthless links that won't get you anywhere
=> Creating content that nobody is searching for
=> Ignoring site errors that are killing their rankings
Data takes the uncertainty out of the equation. When you have a clear understanding of what your audience is searching for and what your competitors are doing to rank where they do. You can build a custom SEO strategy that is proven to work.
Better rankings = more traffic = more money in your pocket.
The Core Strategies Behind Any Successful SEO Campaign
Now it's time to dive into what happens when you actually start using analytics to drive your SEO strategy.
Backlink-wise your competitors are literally giving you a road map to ranking.
Let's say you want to rank on Google for the term "how to train your dragon."
Instead of throwing keywords all over your page in hopes that Google likes you… You check out who is ranking on page one for that keyword.
Take note of the websites that appear on Google. Then go into Ahrefs (or another backlink checking tool) and look at their backlink profiles.
How do their backlink profiles compare to yours? Where can you find links that are similar to the ones these high-ranking pages are getting?
By doing this simple exercise you get a clear picture of the types of links you should be targeting.
Bonus Tip: Check out the post on link building strategies every blogger should know. It goes into a lot more detail on how to find links.
Keyword Research That Actually Matters
Not every keyword is created equal. Just because a keyword gets a ton of searches per month doesn't mean it's relevant to your business or will convert.
Doing proper keyword research means taking into consideration:
=> Search intent – What is the user looking to do when they search for this keyword?
=> Competition – How difficult is it going to be to rank for this keyword?
=> Likelihood of conversion – Will this keyword bring in traffic that will take action on the site?
Some of the best keyword strategies focus on ranking for both high-volume and long-tail keywords. Long-tail keywords account for the majority of search traffic and tend to have a lot less competition. Which means they are easier to rank for.
You could have the best content in the world but if Google can't crawl your site it won't matter.
Here's the thing. Technical SEO focuses on elements of your website that help Google crawl and rank your site higher on SERPs.
Some things to look for include:
=> Site speed / page loading times
=> Mobile friendliness
=> Crawl errors
=> Broken links
=> Schema markup
There are a ton of resources online that can guide you through a technical SEO audit of your website. Don't skip this step.
Optimise Your Content For Visitors And Search Engines
Google has become pretty good at understanding what people are searching for.
But, that doesn't mean you shouldn't be optimising your posts for both readers and search engines.
Companies who measure data and optimise accordingly pay close attention to things like keyword rankings, user behaviour metrics, and revenue metrics.
They also routinely:
=> Refresh old content that could use an update
=> Optimise poor performing pages
=> Craft new content around keywords they want to target
Putting it All Together To Dominate The SERPS
When you make good use of SEO data you'll be able to spend less time guessing and more time crushing your competition.
Data will allow you to:
=> Identify holes in your competitor's strategy you can take advantage of
=> Focus your efforts where they will have the biggest impact
=> Measure your success and pivot when necessary
Companies that dominate their market when it comes to SEO aren't spending more money than anyone else. They are paying attention to the data.
And that means using it to their advantage.
Every single keyword you want to rank for
Every page on your website
Every blog post you publish.
Can be optimised with a tried and true SEO strategy built from hard data.
Successful SEO strategies aren't inspired by guesswork. They are built on testing, analysing data and making informed decisions.
Here's your quick SEO data takeaway:
=> Data-driven SEO: Takes website analytics into consideration when building SEO campaigns
=> Analysing Competitors: Lets you see where you can improve your ranking
=> Keyword Research: Optimising for the right keywords will drive qualified traffic to your site
=> Technical SEO: Gets rid of barriers stopping Google from crawling and ranking your website
=> Content Optimisation: Keeps your website fresh and valuable to users
It's time to take your SEO game to the next level. Stop guessing. Start optimising with data
