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Eight Sleep: Disrupting the Sleep Industry with Smart Mattresses
As we become increasingly aware of our health, sleep is emerging as an important aspect of our health. Eight Sleep has positioned itself as a leader in sleep technology products that enable us to experience sleep in a whole new way. This smart mattress company has made waves with temperature regulating technology and a complete sleep tracker.
What is Eight Sleep?
Eight Sleep is a sleep technology company with co-founders Matteo Franceschetti, Massimo Andreasi Bassi, Andrea Ballarini and Alexandra Zatarain. Eight Sleep began in 2014 when the company sold the Pod, which combines mattress technology with temperature regulation, biometric tracking, and sleep coaching.
The Eight Sleep Pod Systems
The Pod is more than a mattress - it's a fully realized sleep ecosystem built to improve your sleep within a technology framework:
Temperature Control: The coolest feature of Eight Sleep products is the ability to control the surface temperature of your bed. The Pod is a dual temperature zone, meaning you can set each side of the bed to a separate temperature (between 55°F - 110°F). Temperature discomfort is among the biggest sleep disturbances.
Sleep Tracking: The Pod collects over 30 biometric data points including: heart rate, respiratory rate, movement, sleep stages during sleep, and many more through the built-in sensors. This biometric data is processed and yields a daily Sleep Fitness Score.
Smart Alarm: The Pod's smart alarm feature wakes users whenever they are in their lightest sleep phase (through a time window) using gentle vibrations as opposed to intrusive sounds.
Sleep AI Coach: The app makes individualized recommendations to improve the user's sleep quality based on their real data collection and analysis.
Product Lines
Eight Sleep offers three main product lines:
The Pod 3: The premium model with smart temp control and the full suite of available sleep tracking.
The Pod 3 Cover: A retrofit product for people seeking Eight Sleep technology without getting rid of their current mattress.
The Pod 3 Max: Eight Sleep's top-of-the-line model with more cooling capability and even better sensors.
Eight Sleep's Health Claims
Eight Sleep markets itself as health technology instead of bedding, making various claims that the product might promote health in the following ways:
Better sleep quality due to "perfect" thermoregulation
Faster sleep onset time
Less sleep disruption
Better recovery for athletes
Health outcomes associated with good sleep
Price Point & Place in the Market
Eight Sleep has a premium sleep product positioned in the market with premium prices:
The Pod 3 starts at around $2,195 for a Full size
The Pod 3 Cover starts at approximately $1,695 for a Full size
All Eight Sleep products come with a membership subscription ($15-$19 monthly) for data insights and advanced features
Technology Enablement
Eight Sleep products integrate with many smart home and health platforms to provide reliable feedback and long-term insights:
Works with IFTTT for custom automations
Works with Amazon Alexa for voice control
Syncs with health apps like Apple Health
Interoperability with Oura Ring and other wearables for enhanced health tracking
Customer Experience
The Eight Sleep experience is more than just the product:
100-night trial period
Free shipping and returns
2-5 year warranties depending on the product
Professional installation services available
Regular firmware updates that add new features and functions
Sustainability Initiatives
Eight Sleep has made some strides in sustainability:
CertiPUR-US certified foams
Less packaging
Recyclable materials in their technology layers
Energy-efficient temperature regulation, instead of heating or cooling an entire bedroom.
Innovation Pipeline
As a tech company, Eight Sleep is continually innovating in sleep tech:
Greater health monitoring capabilities
Newer temperature algorithms that respond to environmental changes
Integration with more health platforms and smart home solutions
Partnerships with sleep science research institutions.
Eight Sleep is a new category of sleep products that combine typical bedding with contemporary technology. If you are serious about investing in your sleep experience, Eight Sleep applies a data-oriented strategy to sleep that can achieve restful sleep well beyond what saddled mattresses can do. As sleep science continues to validate the requirements for quality rest as a healthy functioning organism, offerings like Eight Sleep will likely become more mundane (despite its premium pricing).
