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Piercing its way through advancements in the world of power solutions, Powermat Technologies, led by CEO Elad Dubzinski, has been in business since 2006. Powermat Technologies is a top name in the wireless power industry operating from Central Israel. The company also has distributors in China, India, and Japan.
Elad Dubzinski, the CEO of Powermat since November 2016, believes that the business models, product quality principles, and staff motivation are the key to success in the modern corporate world and play a role in a company’s ability to succeed in the business world.
In retrospect, the company implements the same ideas and attributes them to its foundation for success (a two-tier philosophy). The Powermat business values are reflected in its two-tier success philosophy. First, they emphasize keeping the personnel close and fostering their development within the organization. They are driven by the ideals of openness, respect, variety, and cohesion and take pride in them. According to the authorities, by combining these ideals, they can work as a team to innovate and produce more, which further helps them to reach the second tier of success.
They attribute the motivation-building sessions and ultimate success to the efforts of the valuable employees. However, it takes effort from the organization’s side to boost employee morale, which is at the core of this reasoning. The successful company is driven by the aim to create high-caliber solutions for a safer cordless world while driving wireless power innovation. Further, the team believes that wireless power must be used everywhere for the Industry 4.0 revolution to be fully realized, and they are working to implement the same.
"No journey is linear. Every path has ups and downs. It is not different for Powermat. Since its inception, the journey has been eccentric. Fundamental inventiveness has increased and remained since Powermat’s inception. However, R&D, patents, and technologies have always been and will continue to be a significant investment emphasis due to the centrality of products in today’s and yesterday’s world."
With more than 16 years of research experience, the Powermat R&D and CTO departments are a primary investment focus. In addition, the largest and fastest-growing department of engineers and physicists belongs to Powermat.
Powermat has over 151 patents and is continuously submitting technological advancements. By bridging the gap between magnetic induction and resonance, Powermat’s wireless and wireless charging solutions offer a distinctive hybrid approach, resulting in additional power, freedom, and connection solutions. In addition, their software-based end to-end wireless power solutions provide a novel approach that offers greater design flexibility (e.g., coil form factor) and enables customers to tailor-fit innovative power solutions with data connectivity. Furthermore, these solutions can be integrated into any standard microcontroller. The core of Powermat’s business strategy is its dedication to innovation, which can be divided into three categories: transformation, uniqueness, and efficiency. Let us have a closer look at them:
● Transformation
The primary goal of Powermat is to integrate wireless power and data into all equipment and infrastructure around the planet. They offer revolutionary reference design solutions while collaborating with tier-1, semiconductor, and OEM businesses.
● Uniqueness
Pins, wires, and other parts are some of the items that can be reduced or eliminated with adaption of wireless power. In addition, Powermat technology, which transmits and receives power through walls, concrete, glass, and underwater, significantly lowers the setup costs for infrastructure, making it a unique product in the market.
● Efficiency
The most prominent example of the efficiency and longevity of Powermat is its utilization of generic off-the-shelf HW. After their original launches, which occurred more than ten years ago, Powermat Technology’s wireless power (charging) systems are still functional. In addition, Powermat is continually developing new technologies to cover even greater distances, finish autonomous activities, and produce more power.
A portfolio of solutions was made available by Powermat in 2022. Powermat wireless power solutions are separated into two categories, Powermat PMT and Powermat PMQ. While the Powermat PMQ series concentrates on Qi standard applications, the Powermat PMT family is more concerned with DC power applications.
In modern business, every company has counterparts and competitions that outperform them in the near run. However, when it comes to Powermat, they believe that NXP, WiTricity, Spark Connected, and the like are some of their top rivals.
In addition Powermat technology, which transmits and receives power through walls, concrete, glass, and underwater, significantly lowers the setup costs for infrastructure. Furthermore, the software-based solutions provide greater component selection flexibility. Both of these examples explain the reduction of wireless power costs for both device and infrastructure.
Powermat believes they need to anticipate an extraordinary number of devices across all applications using Powermat wireless power solutions in the next ten years. At the time of writing, there are more than 800 smartphones, 40 million other devices, and 8 million automobiles among the items with Powermat technology. They intend for this enormous wireless power transformation to be carried out by Powermat Technologies in light of the forecast that billions of devices will switch to wireless power in the upcoming years.
Times change, and so does the business model. This is aptly reflected in the adjustment of the business model done by Powermat Technology in 2016. In 2016, they changed how they conducted business and became the go-to house of engineering for wireless power solutions across an expanding range of applications.
In doing so, they streamlined how they delivered their products to tier-1, OEM, semiconductor, and manufacturing firms using reference designs. As a result, they broadened their influence in the wireless power market and improved their business practices thanks to this shift in focus. Additionally, their extensive patent portfolio, which they constantly expand, complements this business model and enables others to innovate in the wireless power sector through the Powermat IP Licensing program.
