As we all know that Netflix is one of the most popular streaming OTT (Over The Top) services in the world. The company has long been a leader in digital entertainment through its creation of TV shows, movies and original programming. Netflix's recent push into digital content is reflected in its revenue growth which has grown 33% year-over-year to $13.7 billion in 2017 (source: Yahoo Finance). Netflix continues to position itself as an immersive experience by providing customers with access to content on both mobile and desktop platforms.
It was one of the first streaming services to offer live TV programs and movies. The US-based streaming giant has acquired a lot of content over the years and has become one of the most popular OTT services in the world.
Netflix and Microsoft Partnership
The plan, which will be available to people who pay for Netflix's premium service, will let subscribers watch an unlimited amount of movies and TV shows for $11.99 per month. But ad breaks will interrupt the viewing experience and make it difficult to follow a show.
"In order for us to continue providing the best experience possible for our members, we need to partner with companies that have the expertise in this space," Netflix CEO Reed Hastings said in a statement.
Netflix has been working on an ad-supported plan for months — but nothing has been finalized yet. The company has been testing it with some customers since last year, but it's not clear how many people were able to sign up or how much they watched before being shut out again. Last year, Hastings said Netflix was looking into creating an ad-supported subscription plan because it was losing ground against HBO and Hulu among consumers who wanted their content without ads interrupting their viewing experience."
Netflix's new "Netflix Recommended" plan will be available as an optional add-on in the Windows Store, allowing consumers to buy a subscription that includes streaming services like HBO Now or Showtime for $9.99 per month. The service will also offer free trials, which will allow users to stream content for free before they decide whether they want to pay for it.
Netflix's partnership with Microsoft comes shortly after Apple announced its own subscription plan that allows people who don't want ads on their devices to subscribe to a $2.99 per month ad-free version of Apple Music. Both companies say these plans are aimed at increasing consumer satisfaction with their services, and both are looking at expanding them beyond just iOS and macOS users who pay $9.99 per month for their subscriptions.
The company says it's working with Microsoft's Bing search engine to identify relevant ads that would appear before each show on its site. It's not clear if this means Netflix is working with Microsoft to develop its own ad platform or if it's simply using existing technology offered by Bing.
Netflix and Microsoft are going to steal the markets
Netflix and Microsoft are going to steal the US markets, they will be so much bigger than Amazon. Netflix is now worth $127 billion, while Microsoft's market cap is $1 trillion. Netflix is growing by 10 million subscribers every quarter, while Microsoft has a net loss of over a billion dollars per quarter.
Netflix has more than 125 million subscribers worldwide, and it's on track to hit 200 million this year. Microsoft lost $4 billion in the last quarter alone due to its lack of mobile devices. Microsoft is already on the top of global markets, both of them can easily steal US markets as well as global markets too!
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